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Print Graphics August 21, 2018

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Andrew Eichenblatt
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Now You See It; Now You Don't

Start Spreading the Word

Because Every Table Needs a Tent!

Look… No Hands!
A Message From Andrew Eichenblatt
The Way I See It

Here’s a true, inspirational story about an American Navy fighter pilot in Vietnam, named Captain Charlie Plumb. On his 75th mission, with five days left before he was to return home, his jet was shot down. He was ejected and parachuted into enemy hands, resulting in his capture and torture. He spent a total of 2,103 days as a POW (prisoner of war) in Communist prison camps.

After returning home, a man came up to him and said, “You’re Plumb! You flew jet fighters in Vietnam from the aircraft carrier Kitty Hawk. I heard you were shot down!” Surprised, Plumb asked how the man knew about that. The man smiled and said, “I’m the sailor who packed your parachute, and I guess it worked!” Plumb thanked him profusely and said, “If your chute hadn’t worked, I wouldn’t be here today.”

Plumb became a motivational speaker, sharing his POW experiences with audiences around the world. One of his signature messages describes the chance meeting with the sailor who packed his parachute, which ultimately saved his life. After telling his story, he always asks his audiences, “Who’s packing your parachute?”

Here’s the way I see it: Never underestimate the impact you may have on someone else’s life. Let us know if we can help with your next printing project so that you can focus on more important things in life.

Andrew Eichenblatt
Idea of the Week
How to Lure in Your Audience with Good Design

Have you ever glanced at an advertisement or a piece of artwork that you were simply drawn to? Chances are, you couldn't really put your finger on what attracted you to the design, but there's a good bet your designer could tell you precisely what tricks they used to lure you in.

The truth is, good design understands that your eyes are sending information to your brain at an astounding rate. But because your brain cannot possibly capture every detail, sometimes it sees the edges of a particular image and fills in the missing pieces of the puzzle based on your previous life experience. By capitalizing on this thought, you can use some clever design ideas that will gently encourage your prospects or customers to follow your lead.

Fancy Brain Tricks

Patterned Design

A fun way to add some uniqueness to your marketing designs is to play with what the brain sees by:

  • Using optical illusions to trick the brain into perceiving something other than reality.
  • Drawing attention to specific colors and shapes that can influence what people see, such as a blue color that is calming or a red that appears angry. Human beings actually see everything in 2D -- flat, just like a drawing on a piece of paper. By using shapes and colors, you can influence what people see, drawing attention to one message over another.

Remember: What people see in your marketing will depend on their background, knowledge, and expectations, but depending on how you present an idea in your design, you can persuade people to see things just as you intend.

The Power of Human Faces

Woman Handbag ad

As humans, we love to relate to each other. One of the ways we do that is by seeing where others are looking. You can leverage this inclination of following the direction of someone's eyes in your marketing! Lead prospects to a call to action or specific product by focusing the eyes of a printed figure where you want the reader to look.

The key to any great design is to be continually cautious of the perception of others. Even when you design a particular piece and feel that it looks a certain way, others will have different backgrounds and experiences -- all of which can cause their brains to present them with a different interpretation of the same image.

Ready to get started on your next print project? Contact us today!

See more great ideas like this!
Click here to visit the Print Graphics Ideas Collection.

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Marketing Tip
Drive Traffic to Your Blog

Here are a few creative ways to keep your blog content fresh and updated, while also driving traffic to your blog:

  • Post interviews with well-recognized industry leaders or customer success stories. Not only will your audience enjoy reading them, but the person you interviewed is likely to share it with their audience as well, extending your marketing reach.

  • Post popular FAQs (frequently asked questions) which can be a helpful resource for many readers.

  • Create an engaging contest with an exciting prize.

  • Create holiday-focused events or sales.

  • Publish a list, such as a Top 10 list of popular industry websites or resources.

  • Offer weekly tips and tricks or helpful how-to videos to help your audience save time and get more done.

  • Provide product reviews, which can give you credibility and recognition as an industry leader.

  • Consider offering delicious homemade goodies at your business every Friday, and post the recipes on your blog. This may also entice readers to stop by and see what’s cookin’.

  • Entertain and make people smile with a funny, clean, industry-related GIF or meme.

If you’d like help promoting your blog in print, we can help! Give us a call or stop by today.

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Uncommon Product
Table Tent Calendars

Table tents are a great way to grab attention, no matter where they are placed, such as trade-show tables, checkout counters, businesses, restaurants, waiting rooms, and more. When designed as calendars, they become a creative way to promote your brand and contact information year-round.

The creative design options for table tent calendars are endless. You may choose a vertical or horizontal design, as well as individual monthly calendars, a full 12-month, at-a-glance version, or even a vertical three- or four-sided table tent. Table tent calendars can also be designed with a wire binding at the top, enabling recipients to flip through 12 months.

Here is a fun, engaging idea for individual, monthly calendars: consider printing exclusive codes on the bottom of your promotional table tents, and encourage recipients to check your website monthly to see if they are a winner.

If you’d like help creating the perfect table tent calendar to promote your organization, give us a call today!

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Tech Tip
Hands-Free Text Messages with Alexa

If you have a supported Amazon Echo device (Echo, Echo Dot, Echo Spot, Echo Plus, or Echo Show) and an Android phone (5.0 or higher), you can send hands-free SMS text messages to any phone.

To enable SMS messaging in the Alexa app:

  • Sign up for Alexa Calling and Messaging in the Alexa app

  • Select the Conversations icon

  • Select the Contacts icon, and then select My Profile

  • Toggle to enable or disable.

You can send SMS messages to anyone in your contact list, including international contacts. After everything is set up, just say “Text (contact name)” or “Text (cell number).” The SMS contains a text transcript and a link to your voice message.

Note: Sending group messages, picture or video messages, and contacting emergency services (911) aren’t supported.

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