---- Select Design Tips ---- Depicting Time and Motion with Design Grab Them Right Out of the Gate Add Sparkle With the Symbolism Tool Designing for Color-Blind Viewers Paragraph Indicators - Make A Dent in Your Universe Timeboxing: An Outline for More Efficient Design Trim the Fat: What Your Logo Doesn't Need 5 Must-Haves in Every Layout A Metaphorical Idea 5 Ways to Toot Your Own Horn 5 Ideas to Spark Those Creative Juices Boost Your Marketing Prowess with Perfect Postcard Design How to Lure in Your Audience with Good Design Design that Pops Use Color Contrast to Trick the Brain Design That's Easy as A-B-C How Geometry Inspires Design Create Interactive Experiences through Sensory Design How to Avoid the Temptation to Over-Design Themes of Thinking: Communicating Design Ideas Efficiently Ultimate Proofing Guide for Print and Text Editing ---- Select Marketing Tips ---- Create a Great New Logo Design Direct Mail That Sells Powerful Business Cards Eye-Stopping Headlines Four Keys to Building Customer Relations Creating a Category of One Sell With Words That Inspire 6 Steps To Customer-Centric Writing Smart Companies Get People Talking Only As Strong As Your Weakest Touch Point Funnel Your Efforts in the Right Direction The Power of Simplicity in Marketing How to Perfect Your Sales Copy How to Make Your Idea Stick How to Persuade Prospects to Say Yes How Magnetic Marketing Cements Customer Loyalty 3 Ways to Sabotage Your Next Direct Mail Piece (And How to Market Smarter) Marketing to the Smallest Viable Audience 5 Reasons to Consider a Rebrand for Your Business Build Your Brand with the 4 P’s of Marketing Incredible One-Liners: Crafting a Magical Sentence to Grow Your Business 5 Elements of an Irresistible Offer ---- Select Tech Tips ---- Understanding Compound Paths Compose Yourself! Real-Time CMYK Previews Fine Tuning Typography Fix Distorted Photos Caring for the Widows and Orphans Think Inside the Box with Grid Systems Preflighting: The Perfect Launch 4 Illustrator Hacks You Didn't Know You Needed Spot, Heal, Clone: The Perfect Combination Master the Light With Custom White Balance Become A Keyboard Shortcut Superman Leading Like a Pro Understanding Photoshop File Formats 6 InDesign Best Practices Employ Printed QR Codes for a Rapid Response Kiss Print Hassles Goodbye by Packaging Print-Ready PDFs Sharpen InDesign Type Spacing with Three Easy Tips Using Glyph Shortcuts in Your Design Software File Formats Decoded: Vectors vs. Rasters (and Why it Matters!) 3 Guidelines for Stellar Design Typography 4 FAQs on Prepping Your InDesign Document for Printing ---- Select Print Tips ---- Maximize Your Print Mailing with a Well-Written Cover Letter Using "Enriched" Black Ink Nourish Your Creativity Be 'Bossy! Stand Above the Rest Printing Considerations for Envelopes Paper Shifts Color: Orange is the New Red 5 Rules for Readability with Type Win Customers With Colorful Packaging 6 Ways to Settle the Score The Difference Between CMYK and PMS Colors The Perfect Cover-Up Perfect Estimates Every Time Make a Splash With Creative Overprinting Techniques Is a Bleed Right For Your Print Project? Love Your Planet with Eco-Friendly Print Practices Perfect Your Proofing A Quick Glance at the History of Print 6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign Key Elements to Consider When Seeking an Excellent Print Partner Four Gorgeous Color Schemes for Your Next Design