PrintGraphics November 17, 2020

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Andrew Eichenblatt
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Know Your Enemy

Promoting Outside the Box

Yes, We’re Open!

Margin of Safety
A Message From Andrew Eichenblatt
The Way I See It

The Wheels on the Bus

Sometimes metaphors can help us see things in a different light. Here’s a great example.

The next time you’re overwhelmed with distracting thoughts running through your head, picture yourself on a busy bus. You are the bus driver, and your passengers (or thoughts) are being critical, abusive, intrusive, shouting directions, and chattering nonsense.

It’s tough to stay focused on the road while listening to the passengers as they shout and chatter noisily. It may be time to tune some of the distractions out by moving your best passengers to the front of the bus.

Here’s the way I see it: Focus on the outcome, not the obstacle. If your print marketing materials need a refresh, our team is here to help make the transition smooth and exciting. And remember, other printers may be nearby, but nobody comes close.

Andrew Eichenblatt
Idea of the Week
The Power of Simplicity in Marketing

Marketing Team

You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?

Balancing Perfection and Excellence

The 19th-century American essayist, Henry David Thoreau, had great advice for us living with the overload of the information age: "Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand..."

On the other hand, we can temper Thoreau's advice with a caveat by Albert Einstein: "Everything should be made as simple as possible, but not simpler." So how do you strike a balance between perfection and excellence? What are the enemies of simplicity?

The Enemies of Simplicity

Marty Neumeier addresses the enemies of simplicity in his book The Brand Flip. The enemies of simplicity, according to the author, can sabotage your marketing in 7 ways:

7 Ways to Sabatoge Marketing

So, remember that in our enthusiasm to succeed, we can create clutter. Start simple and build that foundation. To paraphrase our friend Thoreau, your castles in the air are where they should be. "Now put the foundations under them."

See more great ideas like this!
Click here to visit the PrintGraphics Ideas Collection.

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Marketing Tip
Free Advertising Online and Offline

Here are a few creative ways to promote your business for free online and offline.

  • Optimize your Google My Business profile. Write a detailed company description, including business hours, location, and contact information. Upload new photos frequently, collect and respond to reviews, set up customer messaging, and answer questions.

  • Post frequently on social media. Increase your followers by promoting your social accounts on your website, business cards, email signature, newsletters, statements, customer receipts, and more.

  • Offer webinars and how-to videos to educate your audience, answer questions, and provide demonstrations of your products.

  • Ask customers to write a review for your business, which will also boost your credibility and make your business more visible. Review sites may depend on your industry. Examples include: Google, Amazon, Facebook, Yelp, and BBB (Better Business Bureau).

  • Become active in online groups and user communities by offering industry-related knowledge and tips. Becoming a trusted contributor is a great way to get potential leads noticing your business.

  • Write handwritten, personalized thank you notes, which can help boost your brand loyalty and repeat sales.

If you’d like help promoting your business in print, look no further! Our creative team is full of cost-effective ideas to make your business shine!

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Uncommon Product
We Are Open!

Here are a few ideas to remind your customers that you are open for business and are taking precautions to serve them during these trying times:

  • “We miss you” direct mail postcards are a great way to welcome your customers back, share your business hours, and promote upcoming sales.

  • Flexible “we care” promotions remind your customers that you are looking out for their best interests. Some examples include options for delayed payment, curbside pickup, exclusive discounts, and free shipping promotions.

  • Custom posters and signs can be used to post updated business hours, mask requirements, seating limits, social distancing reminders, and more.

  • Newsletter are a fun way to stay in touch and share updates about your company, introduce new employees or staff, and promote your products.

  • Custom stickers grab attention and can be designed to encourage your audience to follow you on social media for updates and announcements.

Our experienced team is full of creative ideas to help promote your business in print. Give us a call today!

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Tech Tip
Importance of Safety Margins

Regardless of whether your print piece has a bleed (text or images that extend to the edge of a finished page), safety margins are very important to ensure your text stays within the printed area.

Safety margins are guides that should be located at least 1/8″ inside the cut line, depending on the size of the final design. If text goes beyond your safety margins, it can fall outside the mechanical tolerances of paper-cutting equipment and may get cut off inadvertently.

Safety margins can help your design look more professional and help prevent images and text from falling off the page.

While we recommend a minimum of 1/8” safety margin, the amount of margin is a personal choice and may be dictated by the type of print product and size of the final design.

If you have questions about creating production-ready artwork, give us a call anytime. Our printing experts are eager to save you time and money in the printing process.

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