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PrintGraphics May 19, 2020

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Andrew Eichenblatt
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Time for a Whole New Look?

Mission Possible!

Go Bold with a Fold

Search by Image

A Message From Andrew Eichenblatt
The Way I See It

Here’s a story about the importance of being careful with your words. One day, a teacher brought two apples to school. Before the children arrived to class, the teacher repeatedly dropped one of the apples on the floor, although it wasn’t visible, and both apples looked perfect.

The teacher asked the children to talk about the apples and describe them. Many children said they looked the same: both were red, they were of similar size, and they looked delicious enough to eat.

Then the teacher picked up the apple that he dropped earlier and told the children how he disliked that apple. He said it was disgusting and ugly, and he asked the children to start calling the apple names. The children were hesitant at first, but quickly passed the apple around the circle calling it names and telling the apple it was smelly, gross, ugly, and other unkind words.

Then the teacher passed around the other apple and asked everyone to say kind words to it. The kids called it beautiful, delicious, and tasty.When the teacher cut the apples open, the apple they were nice to was crispy, fresh, and juicy inside.

However, the apple they were unkind to was bruised, brown, and mushy inside. The children quickly realized that this is what happens inside us when someone mistreats us with unkind words.

Here’s the way I see it: Always be careful with your words. Once they are said, they can only be forgiven, not forgotten.

Andrew Eichenblatt
Idea of the Week
5 Reasons to Consider a Rebrand for Your Business


Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle.

You may want to think again.

The truth is, everything changes over time, even some of our most treasured cultural icons. Think how far St. Nicholas has come: from a “patron saint of children” to the lovable “Coca- Cola Claus” who dominates our economy each winter!

In the right hands (and done well), rebranding can raise millions in donations or billions on the stock market. Rebranding your business can increase sales, bring a more relevant message, or create a new niche for your products and services.

Is Now the Right Time to Rebrand Your Business?


Considering a professional update? Here are several reasons rebranding may be a wise investment:

1. A Corporate Change or a Structural Realignment

At times, companies need to differentiate between one part of themselves and another.

Google re-organized its structure under a newly created umbrella brand (called Alphabet), while a different brand (called PRODUCT) allowed for multiple members of the PRODUCT brand family. Whether a company splits or wants to differentiate between departments, rebranding can be the easiest way to communicate change.

2. In Response to the Competition or to Present a New Approach
In competitive markets, rebranding can provide an extra edge on the store shelf, in your ad campaigns, or propel fundraising efforts. Highlight core values and shine the spotlight on new products!

3. To Save a Failing Brand or Change Public Perceptions

Why do some cities or countries develop themselves as a “destination” tourism brand?

To build excitement and present themselves in a fresh light! Whether a product line is failing, or your company needs a boost, clearing the slate can provide the jumpstart you need.

4. To Highlight a New Product or Fill a Gap in the Market

Sometimes rebrands are timed to reveal an innovation or to create a new market.

Some of the greatest products created markets for items people didn’t even know they needed, such as the Walkman and the iPod.

5. To Simplify or to Signal the End of a Product Lifecycle

At times an idea or a product reaches the end of its useful life.

Whether you abandon it or reshape it into something new, change is inevitable. If you are merely simplifying, make small tweaks by eliminating colors, updating fonts, or even shortening words. What happened when Federal Express and Pan American Airways wanted a refresh? FedEx and Pan Am were born!

Relevant, Relatable, Rebranded


Whether you’re revealing a structure change or creating a more flexible identity, rebrands and design updates show the public you are relevant and relatable.

Ready to get started? We’re here to help! Reach out to us and get started with your fresh, new look today!

See more great ideas like this!
Click here to visit the PrintGraphics Ideas Collection.

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Marketing Tip
Marketing S.W.O.T. Analysis

If you’re looking for a way to gain a better understanding of your business and marketing strategy, conduct a S.W.O.T. analysis.

S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities, and Threats. By recognizing both positive and negative factors that affect your business, you can compare your business to the competition and use the results to improve your marketing strategy and messaging.

Here are a few guides to keep in mind when creating your S.W.O.T. analysis:

  • S. - Strengths describe the positive attributes to your organization, such as an experienced team, reputation, patented products, lifetime warranty, and established customer base.

  • W. - Weaknesses are factors that are within your control that reduce your competitive edge, such as poor location, inferior products, lack of technology, or limited resources.

  • O. - Opportunities refer to external chances for your business to grow and prosper. Opportunities can include market growth, lifestyle changes, or the ability to offer greater value that will create a demand for your services.

  • T. - Threats include external factors beyond your control, such as competition, political decisions, economic downturns, consumer trends, or government regulations.

After completing your S.W.O.T. analysis, you should not only work to improve your weaknesses but also ensure your marketing materials highlight your strengths.

If your marketing materials need a facelift, our creative team would love to help! Remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Tri-Fold or Bi-Fold Business Cards

Have you ever wished your business card could provide more value than just your contact details The good news is it can!

A folded business card can provide the professional appearance of a traditional business card, plus an extra panel or two for added value and useful information.

When designing a folded business card, consider using the extra space to offer something useful that your recipients will use often, such as a list of helpful resources, an events schedule, frequent customer discounts, or even a loyalty punch card.

A third panel can turn your business card into a mini-billboard advertisement, or it can be designed as a convenient tear-away coupon.

Another unique way to grab attention is by designing your card with an uneven folded panel, which allows you to showcase information without opening the front of the card. This can be a fun way to offer a teaser or showcase important information.

If you’d like help designing the perfect folded business card that will help you stand apart from the competition, visit us online today!

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Tech Tip
Sourcing Images Online

While there are a plethora of images available online, you should confirm that you can use an image before using it in your marketing materials or sharing on social media, since images can be copyrighted or have a license with specific guidelines for usage.

Another benefit of locating the original source is that you may find alternate sizes (perhaps in a higher resolution) or different orientations of the image.

Instead of searching with keywords, here are three popular reverse image search engines to consider:

  • Google – easily upload an image or search by image URL.

  • Bing – allows you to find similar images, pinpoint locations, identify dog breeds, and much more.

  • Tin Eye - find out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version.

If you have questions about recommended image resolution sizes for printing, give us a call today – we’d be happy to help.

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