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PrintGraphics January 21, 2020


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Andrew Eichenblatt
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Perfection by the P's


Show ‘Em Up



Coast into More Sales


Save Your Fingers with Dictation

A Message From Andrew Eichenblatt
The Way I See It

The Power of One

I came across this inspirational message and thought you would also enjoy it:

One tree can start a forest,
One smile can begin a friendship,
One hand can lift a soul,
One star can guide a ship at sea,
One act can inspire a movement,
One candle can wipe out darkness,
One laugh can conquer gloom,
One hope can raise our spirits,
One touch can show you care,
One voice can wake up everybody,
One person can make the difference.
Be that one today.

Here’s the way I see it: Gavin Armstrong said it best, “I’m a big believer in the power of one, that one person, one action, can have a ripple effect that can make a difference.”



Andrew Eichenblatt
Idea of the Week
Build Your Brand with the 4 P’s of Marketing

Marketers might not control everything in a business, but they do have a profound influence on the promotion of their products. From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from, especially one that’s concise and memorable.

Perfection by the P’s

420-blocks.jpg

A marketing mix can be succinctly defined by four P’s: product, place, price, and promotion. Let’s review these:

 

420-product-icon.png

1. Product

This is defining what you sell and (in the background) how your product or service meets the need of your core customers.

The more specific you are, the better your product marketing will be. Do you offer canine kenneling or “spoil-them-rotten” doggie daycare? Are you selling a sporty, sophisticated windbreaker or heavy-duty, Sherpa-lined jacket?

Your job as a marketer is to bring the external perspective of your customers to the engaging presentation of your product or service.

 

420-place-icon.png

2. Place

This refers to where the sale occurs or how communication flows between a vendor and a customer.

A marketer’s job is to structure the “place” to fit the brand image (and ultimately, to sell more!). Starbucks, for example, positions its stores as the “third place” between home and work, or as a place to study, have fun, and network.

Places can include store shelves, digital spaces, trade show displays, and even sell sheets, posters, or banners.

 

420-price-icon.png

3. Price

Finding the perfect price point is something each entrepreneur must navigate.

Cheap things sell higher volumes, but sometimes pricey items are perceived as having a higher value. Pricing can have a significant impact on not only sales, but on the brand image you convey, so pricing must precisely correlate with the image you want to project.

 

420-promo-icon.png

4. Promotion

Promotion is the effort to get the word out about your product or service.

Here your aim is to gain awareness, increase interest, motivate desire, and prompt consumer action. Promotion is the most fundamental task of marketing and includes advertising, timebound offers, personal selling, and public relations.

If promotion is the engine, print is the gas! Print promotion possibilities are endless! Consider flyers, direct mail, coupons, free samples, door hangers, personal invitations, service reminders, checklists, testimonials, and more. 

One Slice at a Time

The four P’s aren’t exhaustive, but they do offer a helpful guide for assembling your promotional pie. Define your message, choose your media, and create a great variety of promotional options. Take it a slice at a time, and your sales will start humming!



See more great ideas like this!
Click here to visit the PrintGraphics Ideas Collection.

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Marketing Tip
Preshow Event Marketing


Here are a few creative ways to promote your organization and boost attendance at your next conference or tradeshow:

  • Build excitement by promoting any giveaways, prizes, and contests and encouraging attendees to visit your booth via direct mail postcards, email campaigns, and social posts. Request a pre-show attendance list, so you market directly to show attendees.

  • Announce exclusive specials and discounts that will be available only to event attendees.

  • Publish live demo times or highlighted speaker sessions, so attendees don’t miss out.

  • Offer an invite-only sneak peek at new products or services that are coming soon.

  • Create table tents, flyers, and other customized marketing materials that are specific for your audience.

  • Distribute a press release about your tradeshow attendance, and any new product reveals or demonstrations you plan for the event.

  • Link your marketing materials to a website landing page so attendees can learn more about specific products or services promoted at your show. Be sure this site is mobile/tablet friendly.

  • Get hashtags for the tradeshow and tweet them ahead of time to let people know where to find your booth and what types of products or prizes you have to share.

  • Invite customers to attend an upcoming show, and consider offering them a paid or discounted admission.

If you need unique marketing materials for an upcoming event, stop by today! Our creative experts are here to help.



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Uncommon Product
Paper Coasters


Custom printed paper coasters are a fun and cost-effective marketing tool that can be used in a variety of creative ways. In addition to placing them in areas such as restaurants and bars, paper coasters can add a personalized touch to corporate anniversary parties, tradeshows, and conferences, as well as waiting rooms and lobbies. They can also be a popular event souvenir.

Promotional paper coasters offer a unique way to share timely information, such as exclusive discounts, new product announcements, happy hour specials, and much more. Customized coasters can also be a great conversation piece. For example, you can customize them with trivia questions, interesting facts, tips and tricks, or much more. Don’t forget to include a call to action. For example, ask your audience to like your Facebook page, enter a contest online, or mention the coaster for an exclusive discount.

Paper coasters provide an affordable option on cardstock with protective lamination on both sides. While the most common size for paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. You may also print artwork on both sides or only the front.

If you’d like creative ideas for a coaster your audience will love, give us a call today. We’d love to help!



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Tech Tip
Type Less, Talk More


Voice recognition technology has been around since the late ‘90s, but it was often more frustrating than useful. Today’s dictation software is a great way to turn your spoken words into writing on the screen quickly and accurately. It can not only offer a much-needed break for people who have arthritis, carpal tunnel, and other ailments, but it can also enable users to dictate text up to three times faster than typing.

Here are a few tools to consider using on your computer, phone, or other mobile device:

  • Google Docs offers voice dictation, but it must be accessed via a Chrome browser. When you have a document open in Google Docs, go to the Tools menu, and choose Voice Typing. Then click the microphone icon and start dictating your document. The Google Docs help site has a list of all the verbal formatting commands you can use and instructions for phrasing your formatting requests.
  • Microsoft’s Windows 7 (or later) operating systems include speech-recognition software you can use with a word-processing program to format paragraph breaks and other basic elements. In your search bar, type “Window’s Speech Recognition” and follow the directions to enable it.
  • Apple’s Mac text to speech can be accessed either with the Siri assistant (tell it to “turn on Dictation”) or click the gear-shaped System Preferences icon in the desktop dock, select Keyboard, and then Dictation. Click the On button in the Dictation box and click the checkbox for Enhanced Dictation.
  • On an iPhone or iPad, click the microphone button on the keyboard beside the space. Press the microphone button to dictate your message. Then press the keyboard button to return to the keyboard.
  • Many third-party programs can also be used to convert speech to text, including Dragon Speech Recognition, Braina, Speechnotes, Transcribe, and Just Press Record.

Regardless of which software you are using, the quality of your microphone can make a dramatic difference in how well you are understood. For example, if you are using a laptop with a built-in mic, then you may not always get the results that you want. You may want to consider a condenser desktop mic or headset mic.



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